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2014 LabelExpo · Set 3

2014 LabelExpo Americas · Web Illustration Final

Early in 2014, I had the distinct fortune of working with the Tarsus Group for the 2nd year in a row producing illustrations for the Label Expo. This year, their theme centered on The Great Outdoors for the convention being held in Chicago, and will allow me to work on a multitude of pieces for them. In this set, you'll see the second super wide landscape used for multimedia and online.

As per my typical process, I presented a couple sketches based on the brief. The brief for this illustration was fairly specific, so the differences in the 2 sketches revolved around simple layout tweaks.  

For me, this illustration came to life during the digital painting portion of the process. I've been enjoying the challenge of creating depth within key areas of the illustration to draw the eye to specific elements (such as the bear in the background). There so much I still have to learn, but the process of developing one aspect of my game each time is a challenge I relish.

I also included a few detail shots below. Enjoy!

2014 LabelExpo Americas · Sketch Option 1

2014 LabelExpo Americas · Sketch Option 2

2014 LabelExpo Americas · Detail Shot

2014 LabelExpo Americas · Detail Shot

2014 LabelExpo Americas · Detail Shot

Next up we have the last of the super wide web illustrations. This was a fun one to work on as it closed out the set.

2014 LabelExpo Americas · Web Illustration Final

2014 LabelExpo Americas · Sketch

2014 LabelExpo Americas · Detail Shot

2014 LabelExpo Americas · Detail Shot

2014 LabelExpo Americas · Detail Shot

Big thanks to the fine folks at Tarsus for the opportunity to work on such a fun project. And a big thanks to my agent, Deborah Wolfe, for the multitude of ways she helps me out!