Orlin Culture Shop


Weber Preproduction Art

I had an opportunity to work with Denver's very own Rabble + Rouser with Art Director extraordinaire Shum Prats on some preproduction art for Weber. For those of you who don't know, "Preproduction Art" is concept art used for reference, exploration, and direction for campaigns in the marketing world. In this case, I did a series of 3 concepts which would be used as exploration and reference for a photographer R+R was using to develop a set of summer ads. 

The turnaround was tight, but the direction was solid and we got some fun results out of it. 

Preproduction Art 1

Preproduction Art 2

Preproduction Art 3